Get the white paper (PDF, 188kb, Get Acrobat Reader).

QURIS STUDY FINDS COMPANIES STRUGGLE TO ENTER AND STAY WITHIN CONSUMER EMAIL INNER CIRCLE

The Average Consumer Can Only Engage in 10-20 Email Relationships At Once with Companies
According to a recent study authored by Quris, the email solutions agency for Fortune 1000 companies, consumers are approaching a zero sum game when committing to maintaining email relationships with companies. These findings are the first part of a series of white papers from The View from the Inbox, based upon survey responses from 1,684 email users in the United States.

Read the first paper in The View from the Inbox™ series:

How To Enter and Stay In The Consumer Email Inner Circle

View from the Inbox™ consumer research finds that despite the rise of spam, consumers continue to read and value email from trusted companies. However, given that the growth of new Internet users has been flat for a few years, consumers on average have been online longer and become more discerning about what they are willing to read and respond to in their inbox. They have also reached a natural threshold of 10-20 email relationships that they can engage with at any one time. This emerging inner circle of trusted companies from whom people are willing to keep reading email presents a significant challenge for email marketers. Marketers will have to (a) enter the inner circle by displacing existing email relationships in what is effectively a zero sum game and (b) focus on keeping the loyalty of existing email customers to ensure they stay within the increasingly competitive inner circle.

Get the white paper (PDF, 188kb, Get Acrobat Reader).